checkoff

An Illustration of cows in a funnel and money coming out of the bottom

Deep Dive: Checkoff

Farmers and ranchers have beef with the checkoff, the system responsible for slogans like “Beef. It’s what’s for dinner,” “The Incredible, Edible Egg,” and "Got Milk?" Food checkoff programs penalize independent producers of food by funneling money to the lobbying and trade organizations that boost...

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