Organization’s latest Deep Dive results from litigation that produced landmark settlement
A new report from fair food system advocacy organization FarmSTAND tells the comprehensive inside story behind deceptive claims Tyson Foods made about the environmental sustainability of its products. Tyson claimed in its marketing that it was committed to becoming a net zero business, and that its Brazen Beef line was “climate-friendly”, marketing that has ceased thanks to a landmark 2025 settlement.
This Deep Dive resource uses documentation including expert reports, SEC filings, Tyson’s advertising (that has since been taken down), satellite imagery of feedlots, and more to illustrate why and how Tyson deceived the public about its net zero promises and Brazen Beef brand, and how that fits into the bigger picture of Big Ag’s business model even after landmark greenwashing settlements against Tyson and JBS last year.
This resource is the latest installment in FarmSTAND’s Deep Dive series, which transforms key findings from its lawsuits into resources that empower advocates, journalists, policymakers, and the public.
In 2025, Tyson agreed to settle a lawsuit brought by FarmSTAND, Animal Legal Defense Fund, Earthjustice, and Edelson, PC on behalf of the Environmental Working Group over this marketing. In doing so, the corporation promised that Tyson would stop making their claims about net zero and climate-smart beef for the next five years, unless an expert can actually back up their claims.
“Tyson exploited the public’s deep desire for products that are good for them and for the planet. Then FarmSTAND and our allies took them to court, and the ensuing settlement has stopped this deceptive marketing from continuing,” said Sylvia Regan, FarmSTAND Research Paralegal. “The story laid out in detail in this Deep Dive remains relevant. Policymakers and climate advocates must understand how industrial animal agriculture is incompatible with climate solutions, and become familiar with the playbook Tyson used here in order to stop future Big Ag greenwashing schemes.”