{"id":3614,"date":"2026-10-14T16:02:52","date_gmt":"2026-10-14T16:02:52","guid":{"rendered":"https:\/\/farmstand.org\/?p=3614"},"modified":"2026-10-14T16:22:02","modified_gmt":"2026-10-14T16:22:02","slug":"class-of-consumers-sues-hannaford-parent-company-over-deceptive-marketing-of-sustainable-salmon","status":"publish","type":"post","link":"https:\/\/farmstand.org\/es\/class-of-consumers-sues-hannaford-parent-company-over-deceptive-marketing-of-sustainable-salmon\/","title":{"rendered":"Una clase de consumidores demanda a Hannaford y a la empresa matriz por la publicidad enga\u00f1osa de salm\u00f3n \u201csostenible\u201d\u00a0"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em>Entre los proveedores de salm\u00f3n de Hannaford se encuentra el notorio gigante de la acuicultura Cooke.&nbsp;<\/em><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cadena de supermercados Hannaford comercializa agresivamente sus productos de mar como sostenibles, cuando en realidad \u201cvende salm\u00f3n industrialmente criado cuya producci\u00f3n causa graves da\u00f1os a los ecosistemas marinos intactos y ha provocado la destrucci\u00f3n de la vida marina en todo el mundo\u201d, seg\u00fan <a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/10\/Boyle-v.-Hannaford-Complaint.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Una demanda federal presentada en Nueva York ayer tarde<\/a>. El demandante est\u00e1 representado por la organizaci\u00f3n de defensa del sistema alimentario Fair Food System, FarmSTAND, el Center for Food Safety, Reese LLP y Jennings &amp; Earley PLLC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tiendas Hannaford exhiben carteles que describen a sus productos de mar como \u201ccosechados teniendo en cuenta la sostenibilidad\u201d y \u201cFrutos frescos. Sostenibles. Locales\u201d. Uno de ellos, con el texto \u201cCada pescado tiene una historia. La nuestra puedes confiar\u201d, hace referencia directa al deseo de los compradores de obtener informaci\u00f3n honesta sobre el origen de los productos de mar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/10\/Boyle-v.-Hannaford-Complaint.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Queja presentada ayer<\/a> Afirma que Hannaford y su empresa matriz Ahold Delhaize USA tienen motivos para saber que sus proveedores de salm\u00f3n de cultivo producen contaminaci\u00f3n por nutrientes que pueden crear zonas muertas sin ox\u00edgeno en el oc\u00e9ano; utilizan sustancias qu\u00edmicas, medicamentos y plaguicidas que pueden fluir hacia el agua que rodea las jaulas marinas y tienen efectos nocivos en las especies acu\u00e1ticas; y gestionan las jaulas de pesca de manera que las granjas experimenten eventos de mortalidad masiva de salm\u00f3n, entre otras pr\u00e1cticas que ning\u00fan consumidor razonable considerar\u00eda sostenibles. Ahold Delhaize USA es el grupo m\u00e1s grande de distribuci\u00f3n de productos de alimentaci\u00f3n en la costa este. Tambi\u00e9n es la empresa matriz de Food Lion, Giant Food y Stop &amp; Shop.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales proveedores de Hannaford, Cooke Aquaculture, es el \u00fanico proveedor de salm\u00f3n cultivado que opera en el Golfo de Maine, y Hannaford vende productos de Cooke etiquetados como \u201cGolfo de Maine\u201d o \u201clocal del Golfo de Maine\u201d en toda Nueva Inglaterra y Nueva York. Con sede fuera del estado, Cooke es famoso por convertir el fondo marino de Maine en granjas de alimentaci\u00f3n para peces, contaminando bah\u00edas e entradas en todo el Bajo Maine con productos qu\u00edmicos, residuos, contaminaci\u00f3n por nitr\u00f3geno y desechos de pescado, y amenazando a las comunidades pesqueras locales, las econom\u00edas y los modos de vida. Hannaford tambi\u00e9n obtiene salm\u00f3n atl\u00e1ntico de Chile, donde existen granjas industriales de salmonicultura. <a href=\"https:\/\/farmstand.org\/es\/demanda-colectiva-de-consumidores-contra-gigante-del-salmon-industrial-por-presunta-publicidad-enganosa-sobre-la-sostenibilidad-de-los-productos-mama-bear\/\">afectado por muchos de los mismos problemas<\/a> como las instalaciones de Cooke en Maine y el este de Canad\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa gente de Maine merece saber lo que est\u00e1 comiendo y c\u00f3mo se produce la comida que ponen en sus mesas\u201d, dijo. <strong>Crystal Canney, directora ejecutiva de Protect Maine\u2019s Fishing Heritage Foundation<\/strong>. \u201cConfiamos en que la demanda contra Hannaford por supuestos marketing enga\u00f1osos incentive a la empresa a analizar detenidamente todas las afirmaciones que hace sobre sus productos de salm\u00f3n cultivado en jaulas abiertas y a realizar la diligencia debida para comprender y comunicar de forma precisa a sus clientes los verdaderos impactos ambientales, de bienestar animal y del sistema alimentario de Cooke. Los consumidores merecen informaci\u00f3n precisa para poder tomar decisiones informadas sobre los alimentos que compran y consumen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El demandante en este caso afirma que la comercializaci\u00f3n de Hannaford es ilegal en virtud de las leyes de protecci\u00f3n al consumidor de Nueva York, y que aprovecha la clara preferencia de los consumidores por los productos de mariscos que consideran sostenibles y su disposici\u00f3n a pagar m\u00e1s por ellos. Este caso es una demanda colectiva en nombre de todos los neoyorquinos que compraron productos de salm\u00f3n cultivado en Hannaford, dentro del plazo de prescripci\u00f3n legal aplicable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien la acuicultura industrial es un sistema m\u00e1s reciente que la agricultura animal industrial basada en tierra firme, y est\u00e1 m\u00e1s concentrada en ciertas regiones, comparte muchas caracter\u00edsticas con la agricultura industrial: las grandes empresas utilizan la influencia pol\u00edtica para eliminar a los productores m\u00e1s peque\u00f1os de alimentos y utilizan un modelo de negocio que se basa en la degradaci\u00f3n ambiental y el da\u00f1o a los trabajadores. Los consumidores exigen cada vez m\u00e1s que tanto el marisco capturado en la naturaleza como el cultivado en granja sea sostenible y producido de forma responsable, algo que la acuicultura industrial nunca puede ofrecer. En una encuesta, el 88% de los encuestados dijo que estar\u00eda dispuesto a pagar m\u00e1s por productos sostenibles y de origen responsable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHannaford hizo una promesa expl\u00edcita a sus clientes de que les vend\u00eda salm\u00f3n de producci\u00f3n sostenible. En realidad, los clientes estaban recibiendo productos de un sistema pernicioso de acuicultura industrial que contaminaba las aguas, da\u00f1aba a los peces silvestres y a los mam\u00edferos marinos, y destru\u00eda los medios de vida de las comunidades pesqueras en Maine y en todo el mundo\u201d,\u201d <strong>dijo Kelsey Eberly, Abogada Senior de FarmSTAND y asesora de la clase<\/strong>. Cuando minoristas como Hannaford dicen falsamente a los clientes que los productos de mar cultivados industrialmente de los conglomerados de la pesca son igualmente sostenibles que la captura local de pescadores independientes, ayudan a mantener el dominio de los gigantes de la pesca corporativa sobre el mercado.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAl igual que la agricultura en tierra firme, la acuicultura desde la antig\u00fcedad no es el problema; es la industrializaci\u00f3n que busca producir productos en masa sin tener en cuenta la salud de los animales, los ecosistemas ni las personas, lo que hace que los salmones de captura industrial no sean sostenibles, como ocurre en las operaciones de Cooke Aquaculture en Maine\u201d, dijo. <strong>Amy van Saun, Abogada Gerente y asesora de la clase del Centro para la Seguridad Alimentaria.<\/strong> \u201cEl p\u00fablico depende de una etiquetado y publicidad alimentarios precisos para saber c\u00f3mo se produjo ese alimento, y cuando las empresas c\u00ednicamente aplican el t\u00e9rmino \u2018sostenible\u2019 a productos que nada tienen que ver con ello, ello erosiona la confianza y viola la ley.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Suppliers of Hannaford salmon include notorious aquaculture giant Cooke&nbsp; The grocery store chain Hannaford aggressively markets its seafood as sustainable, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[],"issue":[18,20,19,21],"class_list":["post-3614","post","type-post","status-publish","format-standard","hentry","category-press-releases","issue-animal-welfare","issue-climate-environmental-protection","issue-consumer-rights","issue-farmers-rural-communities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Class of Consumers Sues Hannaford &amp; Parent Company Over Deceptive Marketing of \u201cSustainable\u201d Salmon\u00a0 - Farmstand<\/title>\n<meta name=\"description\" content=\"Suppliers of Hannaford salmon include notorious aquaculture giant Cooke&nbsp; 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