{"id":2989,"date":"2026-08-27T22:51:47","date_gmt":"2026-08-27T22:51:47","guid":{"rendered":"https:\/\/farmstand.chee.studio\/?p=2989"},"modified":"2026-09-24T17:53:51","modified_gmt":"2026-09-24T17:53:51","slug":"demanda-colectiva-de-consumidores-contra-gigante-del-salmon-industrial-por-presunta-publicidad-enganosa-sobre-la-sostenibilidad-de-los-productos-mama-bear","status":"publish","type":"post","link":"https:\/\/farmstand.org\/es\/class-of-consumers-sues-industrial-salmon-giant-over-alleged-deceptive-marketing-of-mama-bear-products-sustainability\/","title":{"rendered":"Una clase de consumidores demanda a un gigante industrial del salm\u00f3n por la supuesta publicidad enga\u00f1osa de la sostenibilidad de los productos \u201cMama Bear\u201d"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em>Australis tiene un historial absoluto de destrucci\u00f3n ambiental en Chile, seg\u00fan una demanda&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de comercializarse con una imagen tierna y pastoral, el salm\u00f3n Mama Bear proviene de una empresa que opera a la vanguardia de la piscicultura industrial destructiva de salm\u00f3n, seg\u00fan una <a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Complaint-Harris-v.-Trapananda-Seafarms.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">demanda federal presentada hoy<\/a>. Una compradora de Mama Bear est\u00e1 presentando una demanda colectiva alegando que su comercializaci\u00f3n viola las leyes de protecci\u00f3n al consumidor. La demandante est\u00e1 representada por la organizaci\u00f3n de defensa del sistema alimentario justo FarmSTAND y los bufetes de abogados Pearson Warshaw, LLP y Jennings &amp; Earley PLLC.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El empaque y las redes sociales de Mama Bear presentan una familia de adorables osos de dibujos animados. El empaque incluye afirmaciones de que los productos de salm\u00f3n son \u201ccriados en granjas de forma sostenible\u201d y \u201cde origen responsable\u201d. Seg\u00fan la demanda presentada en el Distrito Norte de Illinois, una filial estadounidense del gigante chileno del salm\u00f3n Australis Seafoods que vende productos Mama Bear etiqueta los productos como \u201ccriados en granjas de forma sostenible\u201d porque los consumidores creen que un producto as\u00ed \u201cno causa da\u00f1os indiscriminados a los ecosistemas marinos ni al medio ambiente\u201d. Los productos vendidos bajo la marca ampliamente disponible, <a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Complaint-Harris-v.-Trapananda-Seafarms.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">la demanda alega<\/a>, proceden de \u201csalm\u00f3n de piscifactor\u00eda industrial cuya producci\u00f3n inflige graves da\u00f1os a los ecosistemas marinos pr\u00edstinos y provoc\u00f3 la destrucci\u00f3n de la vida marina en Chile y en todo el mundo\u201d.\u201d\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00fanico proveedor de salm\u00f3n de cultivo de Mama Bear, Australis, ha sido un importante actor de la acuicultura industrial en Chile en los \u00faltimos a\u00f1os. La demanda alega que cr\u00eda el 74% de su salm\u00f3n en reservas naturales legalmente designadas que deber\u00edan estar protegidas, viola cr\u00f3nicamente sus permisos ambientales mediante la sobreproducci\u00f3n de salm\u00f3n y utiliza productos farmac\u00e9uticos t\u00f3xicos y otras sustancias que pueden filtrarse al agua que rodea las jaulas marinas y da\u00f1ar la vida marina, incluidos los mam\u00edferos marinos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La demandante afirma que Australis no logra evitar que los salmones carn\u00edvoros no nativos escapen de sus jaulas flotantes, lo que introduce nuevos pat\u00f3genos y enfermedades en las poblaciones de peces locales. Adem\u00e1s de la destrucci\u00f3n ambiental inherente al modelo industrial que ha ayudado a perpetuar en todo Chile, las operaciones de jaulas flotantes de donde se obtienen los productos de Mama Bear amenazan la seguridad de las personas trabajadoras, con al menos dos muertes de personas trabajadoras en las instalaciones de Australis en el a\u00f1o pasado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chile no es el \u00fanico pa\u00eds que ha experimentado un fuerte aumento en las operaciones de acuicultura industrial en los \u00faltimos a\u00f1os. Aunque la acuicultura industrial es un sistema m\u00e1s nuevo que la ganader\u00eda industrial y est\u00e1 m\u00e1s concentrada en ciertas regiones, comparte muchas de las caracter\u00edsticas de la agricultura industrial: las grandes corporaciones utilizan su influencia pol\u00edtica para expulsar a los productores de alimentos m\u00e1s peque\u00f1os y emplean un modelo de negocio que depende de la degradaci\u00f3n ambiental y el da\u00f1o a las personas trabajadoras. Los consumidores exigen cada vez m\u00e1s que los mariscos, tanto silvestres como de piscifactor\u00eda, que compran sean sostenibles y se produzcan de manera responsable, algo que la cr\u00eda industrial de salm\u00f3n nunca puede ofrecer. En una encuesta, el 88% de las personas encuestadas afirm\u00f3 que est\u00e1 dispuestas a pagar m\u00e1s por productos sostenibles y de origen responsable.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl empaque sano de Mama Bear oculta un rastro de destrucci\u00f3n ambiental tristemente com\u00fan en la salmonicultura controlada por corporaciones: zonas muertas con escasez de ox\u00edgeno, infestaciones de par\u00e1sitos, ballenas atrapadas en redes y putrefactas pilas de residuos de pescado y alimento que quedan en el lecho marino bajo las jaulas\u201c, dijo Kelsey Eberly, abogada s\u00e9nior de FarmSTAND. \u201cLos pescadores responsables e independientes no pueden competir cuando las corporaciones salmoneras se atribuyen injustamente el estatus de sostenibilidad. El lavado verde es fundamental para el modelo de negocio de la industria grande del salm\u00f3n, raz\u00f3n por la cual FarmSTAND se compromete a hacer cumplir las leyes del consumidor vigentes para detenerlo, y a evitar que los gigantes de la acuicultura se expandan en aguas estadounidenses y de todo el mundo\u201d.\u201d&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Australis has stark record of environmental destruction in Chile, according to complaint&nbsp;&nbsp; Despite trading on a cute, pastoral image, Mama [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[],"issue":[20,19],"class_list":["post-2989","post","type-post","status-publish","format-standard","hentry","category-press-releases","issue-climate-environmental-protection","issue-consumer-rights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Class of Consumers Sues Industrial Salmon Giant Over Alleged Deceptive Marketing of \u201cMama Bear\u201d Products\u2019 Sustainability - Farmstand<\/title>\n<meta name=\"description\" content=\"Australis has stark record of environmental destruction in Chile, according to complaint&nbsp;&nbsp; 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