{"id":1703,"date":"2019-11-12T21:41:50","date_gmt":"2019-11-12T21:41:50","guid":{"rendered":"https:\/\/farmstand.chee.studio\/case\/animal-legal-defense-fund-v-hormel\/"},"modified":"2026-09-14T23:53:26","modified_gmt":"2026-09-14T23:53:26","slug":"animal-legal-defense-fund-v-hormel","status":"publish","type":"case","link":"https:\/\/farmstand.org\/es\/case\/animal-legal-defense-fund-v-hormel\/","title":{"rendered":"Animal Legal Defense Fund v. Hormel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">FarmSTAND (anteriormente el Food Project at Public Justice), el Animal Legal Defense Fund y el Richman Law Group presentaron una demanda conjunta ante el Tribunal Superior del Distrito de Columbia contra Hormel Foods, alegando que la empresa estaba enga\u00f1ando a los consumidores mediante la publicidad de su marca Natural Choice\u00ae de embutidos y salchichas para el almuerzo. La demanda dio lugar a un acuerdo que satisfizo a ambas partes. Explora los documentos publicados a trav\u00e9s de la demanda en nuestro <a href=\"http:\/\/farmstand.org\/es\/caso\/analisis-a-fondo-de-hormel\/\">Hormel Deep Dive<\/a> y lee m\u00e1s sobre el caso en <a href=\"https:\/\/www.reuters.com\/business\/sustainable-business\/hormel-meat-labeling-case-shows-us-rules-need-reform-advocates-2022-11-15\/\">Reuters<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contra la campa\u00f1a de marketing de Hormel, seg\u00fan alegaron los demandantes, la carne que la empresa promocionaba como \u201cnatural\u201d en realidad proven\u00eda de animales criados en granjas industriales que emplean aditivos, hormonas y antibi\u00f3ticos, y que conten\u00edan ingredientes que constitu\u00edan conservantes artificiales; adem\u00e1s, estos animales eran los mismos que se criaban en las mismas condiciones que los utilizados en productos como Spam. Con el lema \u201cMake the Natural Choice\u00ae\u201d y afirmaciones repetidas de que sus productos Natural Choice\u00ae eran \u201c100% naturales\u201d y \u201c100% naturales\u201d, Hormel Foods lanz\u00f3 una amplia campa\u00f1a publicitaria que aprovech\u00f3 las creencias de los consumidores de que la carne \u2019natural\u201c proven\u00eda de animales criados de forma espec\u00edfica y sostenible. Seg\u00fan una encuesta de Consumer Reports de 2015, la mitad de los consumidores cre\u00edan que la denominaci\u00f3n \u201dnatural\u201c significaba que los animales eran criados al aire libre. Por el contrario, los productos Hormel Natural Choice\u00ae no proced\u00edan de granjas m\u00e1s humanas o m\u00e1s naturales, sino que proven\u00edan de las mismas granjas industriales como cualquier otro producto de Hormel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El caso fue presentado ante el Tribunal de Apelaciones de D.C., el tribunal m\u00e1s alto del distrito, y <a href=\"http:\/\/farmstand.org\/es\/hormel-foods-advertises-conventional-meat-as-natural-newly-released-documents-show\/\">Se estableci\u00f3 por primera vez que las organizaciones sin fines de lucro orientadas al consumidor tienen competencia para proteger a los consumidores de acuerdo con la Ley de Procedimientos de Protecci\u00f3n del Consumidor de D.C.<\/a> Tras la detenci\u00f3n preventiva, las partes llegaron a un acuerdo.<\/p>\n\n\n\n<div class=\"wp-block-farmstand-case-resources farmstand-case-resources\">\n<div class=\"wp-block-columns post-inline-highlight open is-layout-flex wp-container-core-columns-is-layout-a3abbf02 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-1\">Alegatos de bienhecho<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Complaint-Hormel.pdf\" data-type=\"attachment\" data-id=\"3048\" target=\"_blank\" rel=\"noopener\">Queja (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Opposition-to-Hormels-Motion-to-Dismiss-Hormel.pdf\" data-type=\"attachment\" data-id=\"3047\" target=\"_blank\" rel=\"noopener\">Oposici\u00f3n del demandante a la solicitud de desestimaci\u00f3n presentada por Hormel (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Order-Denying-Hormels-Motion-to-Dismiss-Hormel.pdf\" data-type=\"attachment\" data-id=\"3046\" target=\"_blank\" rel=\"noopener\">Denegaci\u00f3n de la solicitud de desestimaci\u00f3n de la demanda de Hormel (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Supplemental-Authority-in-Support-of-Opposition-to-Hormels-Motion-to-Dismiss-Hormel.pdf\" data-type=\"attachment\" data-id=\"3045\" target=\"_blank\" rel=\"noopener\">Autoridad complementaria en apoyo a la oposici\u00f3n a la solicitud de desestimaci\u00f3n de Hormel (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Opposed-Motion-to-Compel-Discovery-Hormel.pdf\" data-type=\"attachment\" data-id=\"3044\" target=\"_blank\" rel=\"noopener\">Contrapropuesta de la demandante para obligar a la divulgaci\u00f3n de informaci\u00f3n (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Order-Granting-Motion-to-Compel-Discovery-Hormel.pdf\" data-type=\"attachment\" data-id=\"3043\" target=\"_blank\" rel=\"noopener\">Orden de otorgamiento de una medida cautelar para obtener la divulgaci\u00f3n de informaci\u00f3n (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Redacted-Motion-for-Summary-Judgment-Hormel.pdf\" data-type=\"attachment\" data-id=\"3042\" target=\"_blank\" rel=\"noopener\">Propuesta redactada por el demandante para obtener una sentencia sumaria (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Redacted-Motion-for-Spoliation-Sanctions-Hormel.pdf\" data-type=\"attachment\" data-id=\"3041\" target=\"_blank\" rel=\"noopener\">Propuesta redactada para imponer sanciones por apropiaci\u00f3n indebida (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Redacted-Opposition-to-Hormels-Opposed-Motion-for-Summary-Judgment-Hormel.pdf\" data-type=\"attachment\" data-id=\"3040\" target=\"_blank\" rel=\"noopener\">Oposici\u00f3n redactada por el demandante a la solicitud de sentencia sumaria de Hormel (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Redacted-Reply-in-Support-of-its-Motion-for-Spoliation-Sanctions-Hormel.pdf\" data-type=\"attachment\" data-id=\"3039\" target=\"_blank\" rel=\"noopener\">Respuesta redactada por el demandante en apoyo de su solicitud de sanciones por apropiaci\u00f3n indebida (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Plaintiffs-Reply-in-Support-of-its-Motion-for-Summary-Judgment-Hormel.pdf\" data-type=\"attachment\" data-id=\"3038\" target=\"_blank\" rel=\"noopener\">Respuesta del demandante en apoyo de su demanda de fallo sumario (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Order-Granting-Defendants-Motion-for-Summary-Judgment-Hormel.pdf\" data-type=\"attachment\" data-id=\"3037\" target=\"_blank\" rel=\"noopener\">Decisi\u00f3n sobre la moci\u00f3n de la demandada para obtener una sentencia sumaria (Hormel)<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns post-inline-highlight open is-layout-flex wp-container-core-columns-is-layout-a3abbf02 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-2\">Alegatos de apelaci\u00f3n<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Appellant-Opening-Brief-Hormel.pdf\" data-type=\"attachment\" data-id=\"3036\" target=\"_blank\" rel=\"noopener\">Breve introducci\u00f3n del demandante (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/Reply-Brief-for-Appellant-Hormel.pdf\" data-type=\"attachment\" data-id=\"3035\" target=\"_blank\" rel=\"noopener\">Respuesta al escrito del apelante (Hormel)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/farmstand.org\/wp-content\/uploads\/2026\/09\/D.C.-Court-of-Appeals-opinion-reversing-and-remanding-Hormel.pdf\" data-type=\"attachment\" data-id=\"3034\" target=\"_blank\" rel=\"noopener\">Opini\u00f3n de la Corte de Apelaciones de D.C. que revoca y remite el caso (Hormel)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>FarmSTAND (formerly the Food Project at Public Justice), the Animal Legal Defense Fund, and the Richman Law Group filed a [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_links_to":"","_links_to_target":""},"issue":[19],"class_list":["post-1703","case","type-case","status-publish","hentry","issue-consumer-rights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Animal Legal Defense Fund v. 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