{"id":732,"date":"2022-11-15T13:11:47","date_gmt":"2022-11-15T13:11:47","guid":{"rendered":"https:\/\/farmstand.chee.studio\/hormel-foods-advertises-conventional-meat-as-natural-newly-released-documents-show\/"},"modified":"2026-09-11T22:14:27","modified_gmt":"2026-09-11T22:14:27","slug":"hormel-foods-advertises-conventional-meat-as-natural-newly-released-documents-show","status":"publish","type":"post","link":"http:\/\/farmstand.org\/es\/hormel-foods-advertises-conventional-meat-as-natural-newly-released-documents-show\/","title":{"rendered":"Hormel Foods anuncia carne convencional como \u201cnatural\u201d, muestran documentos reci\u00e9n publicados"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><strong>Hormel Foods anuncia carne convencional como \u201cnatural\u201d, muestran documentos reci\u00e9n publicados<br>\n<\/strong><em><br>\nGrupo de defensa alimentaria revela documentos de descubrimiento de demanda por publicidad enga\u00f1osa contra Hormel Foods<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/farmstand.org\/es\/caso\/analisis-a-fondo-de-hormel\/\">Hoy, el Public Justice Food Project public\u00f3 documentos descubiertos en la fase de instrucci\u00f3n de una demanda por publicidad enga\u00f1osa contra Hormel Foods<\/a>. Los documentos reci\u00e9n publicados y el an\u00e1lisis adjunto revelan que la corporaci\u00f3n explot\u00f3 los deseos de los consumidores de carne \u2019ecol\u00f3gica\u201c al promover falsamente su l\u00ednea de productos \u201dNatural Choice\u201c como una opci\u00f3n m\u00e1s saludable, a pesar de que los animales para los productos \u201dNatural Choice\u201c se criaban de la misma manera que para las carnes est\u00e1ndar de la compa\u00f1\u00eda producidas en granjas industriales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los documentos y an\u00e1lisis revelan la gran medida en que Hormel investig\u00f3, analiz\u00f3 y explot\u00f3 las percepciones de los consumidores, etiquetando intencionalmente los productos como \u201cnaturales\u201d cuando distaban mucho de ser la carne criada humanamente, en libertad y sin antibi\u00f3ticos que los consumidores suelen asociar con el t\u00e9rmino. De hecho, la carne criada para la l\u00ednea de productos \u201cNatural Choice\u201d de Hormel no era diferente de sus productos de granjas industriales, y documentos desclasificados revelan el uso de sustancias qu\u00edmicas y antibi\u00f3ticos potencialmente da\u00f1inos en la producci\u00f3n de carne \u201cNatural Choice\u201d. Los materiales exponen una serie de violaciones de la seguridad alimentaria, incluida la contaminaci\u00f3n fecal, que representaban amenazas para la salud de los consumidores y de los trabajadores que manipulan los productos. Los documentos revelan adem\u00e1s una gran brecha entre lo que los consumidores esperan de los productos \u201cnaturales\u201d y lo que reciben cuando compran los productos \u201cNatural Choice\u201d de Hormel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las decenas de documentos previamente inaccesibles incluyen declaraciones de ejecutivos de Hormel, materiales de planificaci\u00f3n de marketing y estudios de investigaci\u00f3n, manuales de empleados, resultados de pruebas del Servicio de Inocuidad e Inspecci\u00f3n de Alimentos, una presentaci\u00f3n de una feria comercial de la industria y m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"http:\/\/farmstand.org\/es\/caso\/animal-legal-defense-fund-v-hormel\/\">demanda<\/a>, presentada por Public Justice en nombre del Animal Legal Defense Fund contra Hormel Foods en el Tribunal Superior del Distrito de Columbia, alegaba que la empresa enga\u00f1\u00f3 a los consumidores mediante la publicidad de su marca de embutidos y tocino \u201cNatural Choice\u201d. El Animal Legal Defense Fund, el Richman Law Group y Tracy Rezvani tambi\u00e9n actuaron como coabogados en el caso. El caso lleg\u00f3 al Tribunal de Apelaciones de D.C., el tribunal m\u00e1s alto del distrito, y estableci\u00f3 por primera vez que las organizaciones sin fines de lucro orientadas al consumidor tienen legitimaci\u00f3n activa para proteger a los consumidores bajo la Ley de Procedimientos de Protecci\u00f3n al Consumidor de D.C. Tras la devoluci\u00f3n del caso, las partes llegaron a un acuerdo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa transparencia es fundamental para un sistema alimentario justo. La publicaci\u00f3n de estos documentos desvelados responsabiliza a Hormel Foods por utilizar publicidad de \u2018origen natural\u2019 para promover un producto que la empresa sab\u00eda que no se alinea con lo que los consumidores asocian con la palabra \u2018natural\u2019\u201d, dijo <strong>Director de Litigios del Proyecto de Justicia Alimentaria Public Justice David Muraskin<\/strong>. Los documentos del descubrimiento cuentan una verdadera historia que se oculta intencionalmente de la vista p\u00fablica. Esperamos que los materiales ofrezcan datos importantes para futuros esfuerzos destinados a aumentar la transparencia y exigir responsabilidades a la agricultura industrial.\u201c<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy, el Public Justice Food Project public\u00f3 documentos descubiertos en la fase de aportaci\u00f3n de pruebas de una demanda por publicidad enga\u00f1osa contra Hormel Foods. Los documentos reci\u00e9n publicados y el an\u00e1lisis adjunto revelan que la corporaci\u00f3n explot\u00f3 los deseos de los consumidores de carne \u2019ecol\u00f3gica\u201c al promover falsamente su l\u00ednea de productos \u201dNatural Choice\u201c como una opci\u00f3n m\u00e1s saludable, a pesar de que los animales para los productos \u201dNatural Choice\u201c fueron criados de la misma manera que los de las carnes convencionales de la empresa producidas en granjas industriales.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[24,49,36,50],"issue":[18,19],"class_list":["post-732","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-consumer-rights","tag-deep-dive","tag-public-health","tag-transparency","issue-animal-welfare","issue-consumer-rights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hormel Foods Advertises Conventional Meat as \u201cNatural,\u201d Newly Released Documents Show - Farmstand<\/title>\n<meta name=\"description\" content=\"Today, the Public Justice Food Project published documents uncovered in the discovery of a false advertising lawsuit against Hormel Foods. The newly published documents and accompanying analysis reveal that the corporation exploited consumers\u2019 desires for \u201cgreen\u201d meat by falsely promoting its \u201cNatural Choice\u201d product line as a healthier option, even though the animals for \u201cNatural Choice\u201d products were raised in the same way as for the company\u2019s standard, factory farm-produced meats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/farmstand.org\/es\/hormel-foods-advertises-conventional-meat-as-natural-newly-released-documents-show\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hormel Foods Advertises Conventional Meat as \u201cNatural,\u201d Newly Released Documents Show - Farmstand\" \/>\n<meta property=\"og:description\" content=\"Today, the Public Justice Food Project published documents uncovered in the discovery of a false advertising lawsuit against Hormel Foods. 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